Brand personality of Northeastern of Thailand
We think the most brand personality in northeast tourism is Sincerity because most of people in northeast have life wisdom Thailand and still retains its old culture. Local people have down to earth such as they have bung fai paya nak or Naga fireball tradition belong the Mekong River, and they have honest such as they go to the temple for philanthropy every Buddhist's Day. We think the least brand personality in northeast tourism is Sophistication because most of people are local people which they don’t like luxury or high end. The lifestyles are living with nature, traditional, and leisurely. They still maintain environment, culture, and traditions such as the nature tourist attraction like Sam Phan Bok, Red Lotus Marine, and Sang Chan Waterfall.