Bottled water comes out on top Bottled water, both still and sparkling, was identified as the top growing beverage category and most common purchase for consumers dining out or at home. Servings of bottled plain and sparkling water ordered at restaurants and other food service outlets increased by 12% in the year ending February 2016, compared to the same period last year. Case shipments of bottled water shipped from foodservice distributors to commercial and non-commercial foodservice outlets increased by 6% in in the same period compared to year ago.