The brand related the corporate identity exceedingly because it helps the consumers recognize the position of products or direction of products. The brand consider about brand mark, Trademark, Slogan, Jingle and so on by marketer try to create it under the concept.
As suggested by Kotler (1984) "A Brand is a name, term, sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors" (p.)..