The teaming of the gds with the internet has been one of the most significant technological advancements in the hotel industry in the past 50 years. TAs have for many years been able to check availability compare prices and book a hotel online. Now, virtually any traveler can do the same. Simply typing the words "discount hotel reservation " into the seach bar of typical web browser produces hundreds of alternative sites to review. On many of these sites, if the hotel has given the site authority to do so. Some online sites, such as Travelocity.com , and they service virtually all the hotels found on the GDS. other smaller sites,