At present, consumers are masters of their incomes. Social stratification differentiates
incomes and determines significant variations of the consumption structure. Knowing the
structure of the consumer’s attitude is a good opportunity to investigate the causes
determining the acceptance or rejection of a produce. The most important means is
researching consumer’s desires.
Question no. 1 in our questionnaire, “Do you drink coffee?” is a filter question. As a
result of the answers we got to this question, we could see that 56% of the people we
questioned drink coffee; 17% answered hey do not drink coffee at all; and 27% answered they
only drink coffee sometimes. Thus, the 17 people answering they never drink coffee were
removed from the study.