By 2010, market research had pushed orbitz to increase its investment in mobile technology.
It launched a redesigned mobile Web site in July,
and a smartphone app for Google Inc’s Android operating system in November, along with an updated iPhone app.
Users of any Web-enabled device could now access a tool set comparable to the one available web site to purchase flights, book car rentals, and secure hotel accommodations, including same-day reservations, as well as orbitz's Price Assurance service, which guarantees consumers an automatic refund if another Orbitz customer books the same service for less. The native apps and redesigned mobile site were developed in-house with input from an unnamed outside vendor.