Captivation
Simply put, you need to hook your viewer from the start and continue to engage them throughout the video. This is especially important since YouTube has changed its algorithm to give more weight to average watch time than number of view counts.
Also, videos that retain viewers throughout the entire video rank higher in YouTube search and are more visible in YouTube’s related videos algorithm (suggested videos at the end of each video and related videos on the right sidebar).
But how do you go about captivating your audience? Here are 3 easy steps that you can implement today: