HTC Value Chain Model Analysis for smartphones and tablets
Primary Activities for Smartphones
Inbound logistic: HTC Corp. operates in more than twenty-one countries where its smartphones are readily available at the local stores. With its headquarters based in Taiwan,the smartphones after manufacturing, and exported to various countries for display at the local retail stores(Park et al., 2012).
Operations:With HTC operating in more than twenty-one countries, major manufacturing and top management operations occur in Taiwan, Asia. This is where Peter Chou as the Managing Director first founded the company in 1997 (Liu, Chen and Chen, 2011).
Outbound logistics:The distribution and sale of smartphones manufactured by HTC Corp. entails both conducting business online and conventional sales through the distribution stores(Liu, Chen and Chen, 2011).
Marketing and sales:HTC adopts a unique marketing strategy whereby individual businesses pinpoint their own market structures and sell the smartphones accordingly (Researchmethodology.net, 2012).
Service:Service delivery is at its best at HTC where after sales service is offered and the staff act in a competent and professional manner by always meeting customers’ demands.
Support Activities for Smartphones
Procurement: The purchase of accessories and other manufacturing materials is normally in privacy in order to protect the firm from unhealthy competition (Park et al., 2012).
HTC Value Chain Model Analysis for smartphones and tabletsPrimary Activities for SmartphonesInbound logistic: HTC Corp. operates in more than twenty-one countries where its smartphones are readily available at the local stores. With its headquarters based in Taiwan,the smartphones after manufacturing, and exported to various countries for display at the local retail stores(Park et al., 2012).Operations:With HTC operating in more than twenty-one countries, major manufacturing and top management operations occur in Taiwan, Asia. This is where Peter Chou as the Managing Director first founded the company in 1997 (Liu, Chen and Chen, 2011).Outbound logistics:The distribution and sale of smartphones manufactured by HTC Corp. entails both conducting business online and conventional sales through the distribution stores(Liu, Chen and Chen, 2011).Marketing and sales:HTC adopts a unique marketing strategy whereby individual businesses pinpoint their own market structures and sell the smartphones accordingly (Researchmethodology.net, 2012).Service:Service delivery is at its best at HTC where after sales service is offered and the staff act in a competent and professional manner by always meeting customers’ demands.Support Activities for SmartphonesProcurement: The purchase of accessories and other manufacturing materials is normally in privacy in order to protect the firm from unhealthy competition (Park et al., 2012).
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