CP All retained its leading position in number of outlets and retail value share in 2014. The 7-Eleven brand helped the company to remain at the forefront.
the company plans to continue expanding to reach over 10,000 by 2018. The high number of 7-Eleven stores far exceeds those of the second and third leading players. Hence, it is unlikely that any domestic or international players will be able to threaten CP All’s lead and channel share over the forecast period.
PROSPECTS