Social networks. The company has a page at Facebook
with news, a discussion group, information, photos, videos,
and a dedicated group.
The parties were attended by over 4,500 people, and the
publicity enabled the vineyard to triple sales in two years,
mainly in the United Kingdom. The only problem was of blog
spam—random comments that were automatically posted by
marketers for promotions. This required a daily cleaning of
unwanted postings.