The sector should develop the operation on proactive marketing strategies for increasing the new markets as well as the niche markets. This is in order to attract more quality tourists to visit Thailand. At the same time, domestic travel for Thais should be vigorously encouraged. The positioning of Thailand is to be drawn out clearly, too.Accelerate the development of a tourism technological system for accommodating business activities information (E-Tourism) on the Internet. Included here is also the carrying out of electronic commerce as well as applying information technology in marketing. The necessary mechanism on controlling and protection have to be in place to ensure prevention of problems.Policy & Marketing Plan Promote and develop the operation on proactive marketing strategies for increasing the new markets as well as the niche markets. This is in order to attract more quality tourists to visit Thailand. At the same time, domestic travel for Thais should be vigorously encouraged. The positioning of Thailand is to be drawn out clearly, too.