The advent of Web services promised many exciting possibilities.
Some of these promised possibilities initially received a great
deal of attention and were a frequent subject of media discussions
and futuristic scenarios (sometimes amounting to “hype”) such as
the ability to automate the process of discovery, binding, and invocation
of Web services on the Internet without human intervention
(Manes, 2004; Nakhimovsky & Myers, 2004). One technology analyst
and author (David Chappell) in 2003 even doubted if there was
a business case for Web services (Chappell, 2003).