Return Dissatisfaction Rate
The Return Dissatisfaction Rate is the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected, or received negative customer feedback.
The Return Dissatisfaction Rate measures customer satisfaction with how their returns are processed. It consists of three individual components:
Negative Return Feedback Rate
Late Response Rate
Invalid Rejection Rate
Negative Return Feedback Rate
The Negative Return Feedback Rate is the percentage of valid return requests that have negative buyer feedback. For every return request, we ask buyers if their return was resolved. If they indicate that the return was not resolved, the return request is considered to have a negative feedback.
You can take the following steps to reduce your chances of receiving negative feedback:
Choose to automatically authorize returns. You can automatically authorize all requested returns within a set number of days or just those requests that are in-line with Amazon’s return policy. This may reduce your chance of receiving negative feedback. Learn how to authorize Automatic Returns.
Check for return requests daily. Failing to respond to a return request drives the highest rate of negative responses. Ignored requests are more likely to get a negative response than approved requests.
Respond quickly. Taking a long time to respond is a key contributor to negative responses. Taking more than two days to respond makes it more likely that a buyer will leave a negative response compared with a reply on the same day.
Address buyer issues. Denying a request without addressing the buyer’s issue, versus granting the request for a return, makes a negative response more likely.
Monitor negative feedback. A return request that receives negative feedback is more likely to escalate to a claim.
Late Response Rate
You must respond to return requests from buyers within 48 hours. If within 48 hours of receiving the request you do not authorize the return, provide a refund, or close the request, we will consider the response late.
Return Dissatisfaction RateThe Return Dissatisfaction Rate is the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected, or received negative customer feedback.The Return Dissatisfaction Rate measures customer satisfaction with how their returns are processed. It consists of three individual components:Negative Return Feedback RateLate Response RateInvalid Rejection RateNegative Return Feedback RateThe Negative Return Feedback Rate is the percentage of valid return requests that have negative buyer feedback. For every return request, we ask buyers if their return was resolved. If they indicate that the return was not resolved, the return request is considered to have a negative feedback.You can take the following steps to reduce your chances of receiving negative feedback:Choose to automatically authorize returns. You can automatically authorize all requested returns within a set number of days or just those requests that are in-line with Amazon’s return policy. This may reduce your chance of receiving negative feedback. Learn how to authorize Automatic Returns.Check for return requests daily. Failing to respond to a return request drives the highest rate of negative responses. Ignored requests are more likely to get a negative response than approved requests.Respond quickly. Taking a long time to respond is a key contributor to negative responses. Taking more than two days to respond makes it more likely that a buyer will leave a negative response compared with a reply on the same day.Address buyer issues. Denying a request without addressing the buyer’s issue, versus granting the request for a return, makes a negative response more likely.Monitor negative feedback. A return request that receives negative feedback is more likely to escalate to a claim.Late Response RateYou must respond to return requests from buyers within 48 hours. If within 48 hours of receiving the request you do not authorize the return, provide a refund, or close the request, we will consider the response late.
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