Lowest level––This level provides the user with a
presentation of the performance of an indicator
that is tailored to its characteristics. An important
common characteristic for the graphs on this level
is that they show the development over time. In
Fig. 3C we see the development of ‘‘CPU Total’’
on the scorecard issued in the beginning of January
2001 covering performance up to December
2000. The monthly actual values are displayed
together with a 12-month moving average. The
latter cancels out seasonal fluctuations and facilitates
trend analysis. The seasons are depicted
below the graph as a reference. The figure shows
the CPU for the total business; the user can choose
to view CPU for individual business units by
clicking one of the buttons in the upper right box.
The way of displaying performance used here is
specific for this indicator. For other metrics other
graphical formats are used if more appropriate.