Direct Marketing is a tool in the communication that focuses on communication to the people that have different needs is not a communication to the population of the large group tool that is used in the Direct Marketing include the Internet direct mail Catalog Phone and sales by using a sales representative so it is possible that the use of the budget to communicate with these tools is a cost-effective, a value greater than the use of communication tools to the consumer groups large group because the direct marketing will encourage consumers to react to quickly.