The key challenge facing eBay is how to expand both regionally and globally. There is a natural tension between responding to local conditions by making things easier for users in their own country and creating a centralized global marketplace. eBay needs to focus on developing more tools that allow sellers in one country to seamlessly interact with buyers in many other countries. This would include further development of automatic translation software and refinements to payment systems that would automatically convert payments from the buyer’s currency to that of the seller. An even more difficult prospect is how to deal with differences in government regulations across countries. eBay has tried to avoid policing its site for activities that violate local rules and instead has chosen to issue disclaimers and rely exclusively on its sellers to abide by local rules. In a more globalized on-line community, it will become increasingly complex for sellers to understand and follow the wide variety of government regulations that might apply to their circumstances. To continue expansion, eBay will likely have to also develop tools and invest significant resources to help sellers navigate these difficult issues.