Job Descriptions / ลักษณะงาน
Responsible & develop and execute global plans for assigned KASIKORN product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency ,analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
Ensure operational excellence through input into business management as well as manage marketing budget ,P&L responsibility for the categories with a direct control over the annual marketing budget
Develop and implement strategy to grow sales ,market share and branding
Implements and oversees all marketing initiatives within assigned product category including launching of new products
Responsible for managing a cross-functional team ,Work closely with sales and other functions to ensure that support the company’s overall strategy, goal and deliver winning products as well as work with various departments throughout the business involved
Job Descriptions / ลักษณะงาน
Responsible & develop and execute global plans for assigned KASIKORN product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency ,analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
Ensure operational excellence through input into business management as well as manage marketing budget ,P&L responsibility for the categories with a direct control over the annual marketing budget
Develop and implement strategy to grow sales ,market share and branding
Implements and oversees all marketing initiatives within assigned product category including launching of new products
Responsible for managing a cross-functional team ,Work closely with sales and other functions to ensure that support the company’s overall strategy, goal and deliver winning products as well as work with various departments throughout the business involved
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