When Are Pressures For
Local Responsiveness Greatest?
Pressures for local responsiveness arise from
1.Differences in consumer tastes and preferences
strong pressure emerges when consumer tastes and preferences differ significantly between countries
2.Differences in traditional practices and infrastructure
strong pressure emerges when there are significant differences in infrastructure and/or traditional practices between countries
3.Differences in distribution channels
need to be responsive to differences in distribution channels between countries
4.Host government demands
economic and political demands imposed by host country governments may require local responsiveness