Even now, however, the potential for value creation from the use of social technology remains largely untapped. A McKinsey global survey of more than 3,500 executives across industries in 2012 found that while more than 80 percent of respondents use social technologies, only 10 percent are truly networked and derive substantial value across all stakeholder groups. The 2012 McKinsey Global Institute report on the social economy concluded that two-thirds of the value available from the use of social technologies can be found through improving collaboration and coordination within and across organizations—uses that are far less developed than social-based marketing and sales applications and which will require significant organizational change.