THE CONCEPTUALISATION OF STRATEGIC
COMMUNICATION MANAGEMENT IN A TRIPLE
CONTEXT ENVIRONMENT
Technology also changes our perceptions of reality and allures basic symbols
that express life’s deeper meaning. A sustainable future requires a new
wordview: of the standards people demand of themselves, the integrity of
personal relationships, the human role assigned to work, the purpose of
economy, the relevance of politics, the flexibility of education, and the tone of
culture. Against this background, the dominant mechanistic view of the
organisation is being replaced by a holistic organic view that redefines the role
and responsibility to society and the individual, and reinstates the human spirit
and transcendent values. This revolution lies in reshaping the human mind, not
financial capital (Verwey, 1998:12-13).
THE CONCEPTUALISATION OF STRATEGICCOMMUNICATION MANAGEMENT IN A TRIPLECONTEXT ENVIRONMENTTechnology also changes our perceptions of reality and allures basic symbolsthat express life’s deeper meaning. A sustainable future requires a newwordview: of the standards people demand of themselves, the integrity ofpersonal relationships, the human role assigned to work, the purpose ofeconomy, the relevance of politics, the flexibility of education, and the tone ofculture. Against this background, the dominant mechanistic view of theorganisation is being replaced by a holistic organic view that redefines the roleand responsibility to society and the individual, and reinstates the human spiritand transcendent values. This revolution lies in reshaping the human mind, notfinancial capital (Verwey, 1998:12-13).
การแปล กรุณารอสักครู่..
