Diversification. Diversification allows us to reduce our vulnerability to the
potential of weather, labor unrest, zoning, or taxation issues occurring in
Florida. If any of these events occur in Florida, and we have two factories
there, both of them would be affected, and thus our potential exposure
would be doubled. We should use objective, not subjective,
criteria to make our decision. If we do that, we must conclude that the
site with the highest profit potential at the lowest risk is Georgia.
Here are Brad’s final revisions:
Bottom line: Of the three site options, the best choice is Georgia. My
analysis used proprietary stochastic simulation techniques (see
attached). Incorporating data collected from over one hundred government
and other public sources and interviews, the design of the model
required creativity and diligence. All data was verified by fact checkers.
Diversification. Diversification allows us to reduce our vulnerability to the
potential of weather, labor unrest, zoning, or taxation issues occurring
in other states. If any of these events occur in Florida, and we have two
factories there, both of them would be affected, and thus our potential
exposure would be doubled. Just as we’ve had a hard time responding
nimbly to problems in Arizona, so, too, would we have difficulty
responding to any of these problems occurring in Illinois.
We should use objective, not subjective, criteria to make our decision.
If we do that, we must conclude that the site with the highest profit
potential at the lowest risk is Georgia.
Brad took the time to carefully analyze his report, and the net result
was that he produced an excellent communication that was clear and persuasive—
in other words, a message that’s likely to achieve his objective.
E
The ability to write well is crucial to business success. In this chapter
you’ve put all the tools to work and you’ve seen how they help you improve
your writing. Use them to write more clearly and persuasively—and to
achieve your communication objectives more easily and in less time.
Diversification. Diversification allows us to reduce our vulnerability to the
potential of weather, labor unrest, zoning, or taxation issues occurring in
Florida. If any of these events occur in Florida, and we have two factories
there, both of them would be affected, and thus our potential exposure
would be doubled. We should use objective, not subjective,
criteria to make our decision. If we do that, we must conclude that the
site with the highest profit potential at the lowest risk is Georgia.
Here are Brad’s final revisions:
Bottom line: Of the three site options, the best choice is Georgia. My
analysis used proprietary stochastic simulation techniques (see
attached). Incorporating data collected from over one hundred government
and other public sources and interviews, the design of the model
required creativity and diligence. All data was verified by fact checkers.
Diversification. Diversification allows us to reduce our vulnerability to the
potential of weather, labor unrest, zoning, or taxation issues occurring
in other states. If any of these events occur in Florida, and we have two
factories there, both of them would be affected, and thus our potential
exposure would be doubled. Just as we’ve had a hard time responding
nimbly to problems in Arizona, so, too, would we have difficulty
responding to any of these problems occurring in Illinois.
We should use objective, not subjective, criteria to make our decision.
If we do that, we must conclude that the site with the highest profit
potential at the lowest risk is Georgia.
Brad took the time to carefully analyze his report, and the net result
was that he produced an excellent communication that was clear and persuasive—
in other words, a message that’s likely to achieve his objective.
E
The ability to write well is crucial to business success. In this chapter
you’ve put all the tools to work and you’ve seen how they help you improve
your writing. Use them to write more clearly and persuasively—and to
achieve your communication objectives more easily and in less time.
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