eCommerce businesses today need to show results over a short time period. For markets
like China, a successful market strategy is usually a more long-term plan with significant
returns often only after several years. This is because many brands are zeroing in on China
and strong local marketplaces, while local brands dominate the market, making it a highly
competitive environment a difficult market to penetrate for new entrants. For brands looking
for a low-risk opportunity with significantly less investment in resources and time, entering the
APAC region via a beachhead strategy focused on developed markets in Southeast Asia and
the Pacific region can prove highly lucrative. These Southeast Asian and Pacific markets are
home to a consumer base that is actively shopping online and have the supporting logistical
infrastructure and technological development. These markets also make a great test bed for
markets in North Asia, particularly so for China, given the large overseas Chinese population
in these countries.
While marketplaces are a key eCommerce channel in these markets, many successful market
entrants leverage both monobrand sites as well as marketplaces. Brands entering these
markets need to build operations and technology capabilities that allow for quick time-tomarket
as well as localization
eCommerce businesses today need to show results over a short time period. For marketslike China, a successful market strategy is usually a more long-term plan with significantreturns often only after several years. This is because many brands are zeroing in on Chinaand strong local marketplaces, while local brands dominate the market, making it a highlycompetitive environment a difficult market to penetrate for new entrants. For brands lookingfor a low-risk opportunity with significantly less investment in resources and time, entering theAPAC region via a beachhead strategy focused on developed markets in Southeast Asia andthe Pacific region can prove highly lucrative. These Southeast Asian and Pacific markets arehome to a consumer base that is actively shopping online and have the supporting logisticalinfrastructure and technological development. These markets also make a great test bed formarkets in North Asia, particularly so for China, given the large overseas Chinese populationin these countries.While marketplaces are a key eCommerce channel in these markets, many successful marketentrants leverage both monobrand sites as well as marketplaces. Brands entering thesemarkets need to build operations and technology capabilities that allow for quick time-tomarketas well as localization
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