The Dyson Method
During the development of Dyson’s vacuums, a development model began to take shape. Take everyday products, focus on their shortcomings, and improve them to the point of reinvention. “I like going for unglamorous products and making them a pleasure to use,” Dyson told Fortune magazine. By taking this route, the company finds solutions to the problems it is trying to solve. At the same time, it sometimes finds solutions for other problems.