Southeast Asia is booming with e-commerce business that is changing the way people in the region think about shopping. Although in Thailand there are still massive markets with self-employed small-time entrepreneurs, things have begun to shift online in a huge way, even with very small businesses. A small market stall can easily go online with sales and marketing through Facebook, Instagram and other social networks, at little or no cost. These online marketplaces are becoming a major part of the shopping culture.