2.3. The Analysis and the Interpretation of the Results
With regard to the interviews, conducted in the Pitesti and Getafe Town Halls, the press officer and the
Getafe and Pite ti town halls’ spokesman answered.
Getafe Town Hall was organised and functioned by using, approximately, the same mechanisms as the Pite ti
Town Hall. However, we present further the following mechanisms applied by the foreign institution in addition
to its counterpart in Romania:
a) It achieved the analysis and synthesis materials requested by the mayor.
b) It monitored and evaluated the mayor’s mass- media image in.
c) It maintained and developed the liaisons with the mass-media authorised for press activities.
d) It broadcast news releases and press releases; it organised press conferences; interviews or briefings.
e) It informed in due time and ensured immediately the journalists’ access to the activities and actions of
public interest.
f) It informed the mayor, with the utmost expedition, about the media crisis; it reacted in order to reduce the
negative effects.
g) It organised Public Relations specific actions.
h) It granted, with no discrimination, within two days from registration, the accreditation of journalists and
mass-media representatives.
i)It informed and ensured the access of the journalists to the activities and actions of public interest organised
by the institution;
j) It ensured periodically or whenever the activity of the institution presents immediate public interest, the
issue of news releases and press release; and it organised press conferences; interviews; or briefings.
k) There was a well-developed Intranet service which enabled the online programming, including the
mayoral audience. The Public Relations Department made every effort so that the citizens felt wanted; listened
to; and treated with the highest attention by the local public administration representatives.
2.3. The Analysis and the Interpretation of the Results
With regard to the interviews, conducted in the Pitesti and Getafe Town Halls, the press officer and the
Getafe and Pite ti town halls’ spokesman answered.
Getafe Town Hall was organised and functioned by using, approximately, the same mechanisms as the Pite ti
Town Hall. However, we present further the following mechanisms applied by the foreign institution in addition
to its counterpart in Romania:
a) It achieved the analysis and synthesis materials requested by the mayor.
b) It monitored and evaluated the mayor’s mass- media image in.
c) It maintained and developed the liaisons with the mass-media authorised for press activities.
d) It broadcast news releases and press releases; it organised press conferences; interviews or briefings.
e) It informed in due time and ensured immediately the journalists’ access to the activities and actions of
public interest.
f) It informed the mayor, with the utmost expedition, about the media crisis; it reacted in order to reduce the
negative effects.
g) It organised Public Relations specific actions.
h) It granted, with no discrimination, within two days from registration, the accreditation of journalists and
mass-media representatives.
i)It informed and ensured the access of the journalists to the activities and actions of public interest organised
by the institution;
j) It ensured periodically or whenever the activity of the institution presents immediate public interest, the
issue of news releases and press release; and it organised press conferences; interviews; or briefings.
k) There was a well-developed Intranet service which enabled the online programming, including the
mayoral audience. The Public Relations Department made every effort so that the citizens felt wanted; listened
to; and treated with the highest attention by the local public administration representatives.
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