There are businesses from more than 400 of the Fortune 1,000 companies and many hundreds of Western European businesses representing most industries.
The business types include consumer durables and non-durables; industrial producers of capital goods, raw materials, components and supplies; and service & distribution (supply chain) businesses. The information on each business includes descriptive characteristics of the market environment, the state of competition, the strategy pursued by the business, and the operating results obtained. Each data item has been pre-tested for significance and relevance to profitability.