Knowledge of halal concept varied among respondents. Respondents explained the concept as related with
Islamic shariah, without haram content, and moreover they mentioned about halal ingredients and processes. Some
of them even directly related it with halal logo or label. Halal was also merely understood as no-pork food. It
seemed that consumer alert more in area where Moslem was a minority in consuming food. They would seek a
vendors with halal logo, asking the sellers, or just assumed it halal by the outfit of the sellers to indicate the halal
product.