Government
- Department of Livestock Development
o They need to negotiation with this department because in each day there have limit the amount of kills. So, if some part of year that have a lot order increase. Betagro need to negotiation to gain more productivity and let Department of Livestock Development check their factory’s quality.
- Department of Transportation
o When Betagro have to send their product they need to contact this department because Betagro’s car that use to transport the product has a GPS and it can delivery only the times that Betagro determine.
In situation that negotiation not success Betagro will show advantage of their product to attract the customer. For example They have the best quality of service which are
- The Betagro product be rotten slow than other brand.
- They can give credit to customer when customer have no costs
- Still delivery even less. If customer order a few product Betagro still delivery to them because Betagro need to make relationship with customer and for make brand royalty.
- All in one. No even Beef, pork and chicken. Betagro sell all flavoring and a lot of material than customer no need to contact many retailer.