Notwithstanding the ubiquity of public relations in contemporary society, little attention has been devoted by researchers to its image in popular culture, especially the nearly-universal mass entertainment medium of film. This article reviews the screen image of the public relations professional in public administration.
Of twenty flack flicks, several attributes were consistent in most of them. The characters were almost all men, they worked for the federal government and especially in the military, they primarily conducted media relations and were disproportionately present in movies made in the 1990s rather than earlier decades. Other characteristics showed greater bipolarity. In about half the movies, the government public relations officer was a comic figure, a serious character in the other half. Finally, he was as often the good guy to be cheered by the audience as a bad guy to be jeered.
Notwithstanding the ubiquity of public relations in contemporary society, little attention has been devoted by researchers to its image in popular culture, especially the nearly-universal mass entertainment medium of film. This article reviews the screen image of the public relations professional in public administration.
Of twenty flack flicks, several attributes were consistent in most of them. The characters were almost all men, they worked for the federal government and especially in the military, they primarily conducted media relations and were disproportionately present in movies made in the 1990s rather than earlier decades. Other characteristics showed greater bipolarity. In about half the movies, the government public relations officer was a comic figure, a serious character in the other half. Finally, he was as often the good guy to be cheered by the audience as a bad guy to be jeered.
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