1. Parents and carers would attend an event with their children under the branding Snack Right
2. Parents and carers attending Snack Right events would overcome negative perceptions of fruit and vegetables as a snack food for children
3. Every child would have the opportunity to try fruit and vegetable snacks at the events
4. Children would continue to „snack right‟ through the work of ambassadors, PCTs, local authorities (LAs), communities, etc
5. Ambassadors were engaged in the process and attended Snack Right events
6. Ambassadors delivered their own events