Charlie wins the prize - it's Willy Wonka's factory (during his semi-annual haircut he found a grey hair and realised he'd have to find an heir). The only catch? Charlie would have to move the factory and never see his family again. He declines Wonka's offer. However, after Wonka is encouraged to make contact with his estranged father, he realises how important family can be, so he invites Charlie's entire family to move into the factory together.
Edit Lindsey