Given the prevalence of color, one
would expect color psychology to be a well-developed area.
Surprisingly, little theoretical or empirical work has been conducted
to date on the influence of color on psychological functioning,
and the work that has been done has been driven mostly
by practical concerns, not scientific rigor. As such, although the
popular and applied literatures are replete with statements regarding
the content of color associations and their presumed
impact on behavior (e.g., ‘‘Green is peaceful and helps people
relax’’), the lack of theory and carefully controlled experimentation
makes clear conclusions about color associations and their
implications elusive