Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet. Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends upon the duration of the ad, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself. The radio might have lost its charm owing to new-age media; however, it remains the choice of small-scale advertisers. Radio jingles has been very a popular advertising medium, and has a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles.