From above diagram, positioning of our product is at between cost focus and focus. Our company use cost focus strategy and focus strategy because Mae-Riam is a household business and we produce high quality product that all customer can buy and consume it and the price is reasonable because price not cheap but not too expensive that related with quality of our product. Snack food is a product can it anywhere and eat when can be consumed at any time in leisure. Moreover, cashew nuts are economic products of Phuket because it is popular product suitable for a gift and Phuket have tourists from many countries have been visiting throughout the year that's why we bring cashew nuts processed into snack with Thai flavor is “Tom Yum” or spicy soup flavor as foreigners must taste when they comes to Thailand because Tom Yum Kung or spicy shrimp soup is 1st renowned cuisine that foreigners know. We also make product differentiation by add real herbs are chili, lemon grass, kaffir lime leaf, shallot into our main ingredients to processing sauce that consumers will receive the benefits of the herb literally including unique smell. In the produce processing, our products fresh every lot since we produce according to customer orders. Moreover, we pay attention to every stage of production with quality machines and guarantee with halal that all religions, including Muslims can consume our product.