Ethnic - is a category of people who identify with each other based on common culture, religion, language, national experience.
Hispanic (See detail in handout)
o General detail of Hispanic
o Buying behavior
o Marketing to Hispanic
African American (Black)
o General detail of Black
o Buying behavior
o Marketing to Black
Asian American
o General detail of Asian
o Type of Asian Segment – traditionalist , Established and Living for moment
o Buying behavior
o Marketing to Asian