Clear Goals: A company must have clear goals when it comes to the short and long term. Even small businesses need to be goal oriented; otherwise they cannot expect to find success. For example, a restaurant may have a goal of getting 100 customers through the door on a given day. Such goals can only be accomplished if everyone is working towards them in an enthusiastic, dedicated and professional manner. With clear communication, any realistic goal is achievable. Employees are aware of what their bosses want and what the potential rewards are. This motivates them to do a better job and allows them to focus their energy in a certain direction. On the flipside, uncertainty about what needs to be done just leads to poor performances.