1. Search engine
I use ‘search engine’ in the singular deliberately, because Google is pretty much the only game in town at present. Some 80% of the search engine traffic to my site (not including paid ads) is from Google.
A constant stream of targeted prospects for free is (or should be) every marketer’s dream. All you need to do is get onto that first page of Google for your key search terms. Except that everyone else is trying to do the same and nobody really knows how Google ranks pages (except Google). SEO (search engine optimisation) is a whole separate topic. For now it suffices to say:
• Google seems to penalise new sites, so get that domain up and registered with Google ASAP
• the key to achieving a good ranking is to provide lots of relevant content
• ‘black hat’ techniques may get you penalised or even banned
• don’t believe anyone who guarantees they can get you onto the first page for a fee