The rise of online travel is happening at a time when the distribution function of travel. Has changed in other ways Many more through vertical integration, direct marketing, relationship marketing, and call center, for example.
, it is growing rapidly And undoubtedly will develop and change dramatically in the future, it is likely that non-profit organizations such as Microsoft in the mid 1990's to access the tourism market. And in doing so, To create competition for traditional travel agents.
phenomena discussed in this case study is a classic example of. teachnological Cause great changes in the tourism industry.