1. Is this activity really central to what the organization is about?
2. Does it help the organization get where it should be in 1 year, 2 years, or 5 years?
3. Might it be more important to build a reserve to protect the organization over the long term rather than engage in a new activity area?
These are difficult questions, but by asking them the management team is fulfilling a fundamental role in deciding what course is best for the organization and most clearly in the interest of science.