Operators across the eating out market are proactively chasing footfall by widening their distribution channels, developing formats which tap into convenience trends, with the same seen also in the coffee shop market, such as with Starbucks’ Drive Thru expansion plans and the rollout of the Costa Express format.
Meanwhile, loyalty cards are also being widely utilised in order to improve customer retention rates, a much-needed tool in the market where location of coffee shop is deemed more important than its brand by nearly half of adults who drink hot drinks out of home.
Examples of other recent innovations in the market