In this researches case the statistical analysis has proven H1to accepted and H1ato be rejected as frozen foods have an impact on buying behavior which is proven through Karl Pearson’s coefficient as well as the standardized coefficient during the ANOVA analysis has shown a sig value of 0.00 and a beta value of .522+ indicating that there is a 52.2% chance of frozen foods affecting buying decisions which is actually holds a significant strength as the statistic proves that half of your grocery buying decision can be affected by frozen foods.