Table 1. Traditional vs. Social Media
Traditional Media Social Media
Fixed, unchangeable Instantly updateable
Commentary limited and not real time Unlimited real-time commentary
Limited, time-delayed best-seller lists Instant popularity gauge
Archives poorly accessible Archives accessible
Limited media mix All media can be mixed
Committee publishers Individual publishers
Finite Infinite
Sharing not encouraged Sharing and participation encouraged
Control Freedom
Source: Stokes (2011: 334)