presented as follows: The experimenter asked the participant ‘‘I’ll
give you words, and please write down (or tell me) everything that
comes spontaneously to your mind when you hear that word. When I
sayrice, what comes to your mind?” Then the second stimulus word,
good rice, was presented to the participants in the same way. The
stimulus words used in each country for ‘‘rice” and and ‘‘good rice”
were ‘‘쌀” and ‘‘좋은쌀” in Korea, ‘‘お米” and ‘‘いいお米” in 163 Japan,
‘‘‘‘ข้าว” and ‘‘ข้าวที่ดี ” in Thai, and ‘‘Riz” and ‘‘Bon riz” in France. ‘‘The
total duration of the test, including the introductory and training
phases, ranged from 10 to 30 min. Participants could answer either
verbally or by writing. The sessions were audio-recorded