To attract and retain such nontraditional hires,
leaders must overhaul their employment value proposition in two ways: First, they must emphasize the importance of collaboration and judgment. This talent demands an environment that supports individual decision making. To that end, as a practical measure, sales leaders would be well-advised to strike the following from virtually every sales job posting: “Wanted: experienced sales professionals looking to maximize earning potential in a fast-paced, competitive sales organization.” Instead, they should position openings this way: “Wanted: critical thinkers looking for an opportunity to exercise their judgment and assume significant responsibility for business growth.”