Collectivism versus individualism Cultural emphasis on context, on how Information is shared, and how power is viewed is influenced by how individualistic and collectivistic a culture is. Spirituality and tradition: include religion and traditional values. The religion And tradition value is an important variable in determining behavior and how individuals will communicate and interpret messages. Understanding each of these variables would provide leaders the platform on audiences analysis and help leaders to determine the strategy for communicating and interacting effectively with people from other cultures. *Question*