For example, consider the investment in
training of human capital. While training is important to the long-run performance of the firm, financial
measures show depressed profitability due to the expensing of training costs. Under the assumption that
employees act in their own self-interest, compensation contracts that solely reward traditional financial
measures such as earnings per share and return on equity will provide a disincentive for reinvestment in
the infrastructure of the organization (e.g., its employees) (Kaplan and Norton, 1996).