Business competitiveness is one of the most strategies to sustainable rolling management in the sector, especially in wholesale sector with high competition in both national and international trades. Total quality management (TQM) in individual private sector is a very important tool to continuously improve the long-term competitiveness and sustainability of the business. However, the weak point of TQM is that it is very complicated to implement in the individual sector. Also, the self assessment evaluation derived from awarding system; for