UNIQLO faces challenges from the tough competition like H&M, Zara, and Gap. Not only does UNIQLO faces domestic competition, but the company faces global competition as well. The total outlets of UNIQLO are less than the number of outlets of other global fast fashion businesses. UNIQLO has a challenge of opening more stores than the competitors. Their main threat is the competition because UNIQLO does not have as many global stores as H&M and Zara. The main challenge for the company is opening successful locations in other countries.