Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world.
Since its founding in 1924, the company has acquired or merged with a number of smaller
packaged goods companies.
The company consists
of three divisions: Consumer Products, International, and
Pharmaceuticals. The Consumer Products Division handles a number
of packaged goods, such
as laundry detergent, shampoo, and bar soap. The International Division distributes Allstar
products on a global basis and has a large presence in the European market. The
Pharmaceuticals Division is responsible for the marketing and production
of ethical and OTC
medications. Ethical drugs are available through pharmacies with a physician's prescription,
whereas
OTC remedies are widely distributed without the need for a prescription.
The management
of Allstar's Pharmaceuticals Division consists of a number of market related
groups, one
of these being the OCM group. This group is concerned primarily with the
marketing activities
of the Allround brand and any line extensions or new product introductions
The PharmaSim Case - Page 1
that might fall under the same category. An overview of the corporate structure of Allstar
Brands
is presented in Exhibit 1.1.
Exhibit 1.1: Allstar Brands Divisional Structure
ALLSTAR BRANDS
Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world.
Since its founding in 1924, the company has acquired or merged with a number of smaller
packaged goods companies.
The company consists
of three divisions: Consumer Products, International, and
Pharmaceuticals. The Consumer Products Division handles a number
of packaged goods, such
as laundry detergent, shampoo, and bar soap. The International Division distributes Allstar
products on a global basis and has a large presence in the European market. The
Pharmaceuticals Division is responsible for the marketing and production
of ethical and OTC
medications. Ethical drugs are available through pharmacies with a physician's prescription,
whereas
OTC remedies are widely distributed without the need for a prescription.
The management
of Allstar's Pharmaceuticals Division consists of a number of market related
groups, one
of these being the OCM group. This group is concerned primarily with the
marketing activities
of the Allround brand and any line extensions or new product introductions
The PharmaSim Case - Page 1
that might fall under the same category. An overview of the corporate structure of Allstar
Brands
is presented in Exhibit 1.1.
Exhibit 1.1: Allstar Brands Divisional Structure
ALLSTAR BRANDS
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