Contemporary Western America art has been a very popular and lucrative part of the art marketplace. but unlike some artists who have begun to paint Western subjects precisely because there is a ready market for them, members who make up the Woman Artists of the America West (WAOAW) paint the West because it has always been the primary subject matter for them. For the most part,these women have lived in the America West since birth and their art in a natural outgrowth of the habitat and habits of their daily lives.